OWD Ambassadors Process

How To Line Up 100 Ambassadors
The role of the ambassador is (1) to be someone who isn't in usual internet policy circles but is well-connected to many people who might be interested in OWD but haven't heard about it yet. (2) to commit to choosing a day on which he or she will announce OWD to his/her community in some active way - a press conference, a new video. We're looking for quite famous people in mainstream circles or business circles in their countries.

It's a big job, so let's stay organized.

1. Invite Them
We have a number of resources that you can send along as you reach out to ambassadors. All Ambassador Liaisons currently have Google Docs access to these resources. You can download and attach them from there. Here are links at which these resources are publicly viewable, if you prefer not to send attachments.

Invitation Letter: http://docs.google.com/Doc?id=df9h7w96_5whnf5sfv
 * A formal invitation to participate as a OWD ambassador. It's written with the understanding that the person has already expressed interest in OWD.

"What is One Web Day" Slideshow: http://docs.google.com/Presentation?id=df9h7w96_0c42t7vgp
 * 10 simple slides outlining how ambassadors can get involved in OWD.

The Short Version

(For very busy ambassadors who want to plug and play.)

What you could say:


 * "I believe that the internet has tremendous potential to expand democracy and support political participation"


 * "OneWebDay provides an opportunity for people to understand this potential, raise awareness of it, and advocate for it."


 * "My goal/hope is that more people realize both the potential for the net to expand democracy and the opportunity we have - through OneWebDay, through projects like this one I am working on, and the like."

And, you could deliver that by:

1) Posting on your own blog

2) Posting on other high traffic blogs

3) Calling 5 reporters and talking personally about it

4) Having a press event - in person, live chat, whatever

5) Sending an email to your list of influential people

(or whatever you see as the best way to introduce One Web Day to an audience that probably hasn't been introduced to it before)

Image Libary: http://action.onewebday.org/art
 * Access to our branded art work, for enthusiastic ambassadors

2. Update the OWD Team
Especially in the early going, it's not clear how quickly we'll be able to recruit ambassadors. Let's keep a collective eye on things using this Google Spreadsheet:

"Potential Ambassador Inquiries"

It's owned by mattcooperrider@gmail.com, so ask him for access if you don't have it already. Use the 'Results of Inquiry column to let us know how far along each request is. The more up to date our info is, the easier it will be to direct our energy in the right place.

Feel free to just email updates to mattcooperrider@gmail.com as well. He will gladly update the spreadsheet.

3. Confirm Dates
Once dates are confirmed with ambassadors, please update the Ambassador Days spreadsheet, or email mattcooperrider@gmail.com with the info. This spreadsheet helps us visualize the calendar, and where our holes are.

Once things are a little more solid on that spreadsheet, we'll start publishing names to the schedule below.

Ambassador Liaisons

 * Brian Reich
 * Allison Fine
 * Jonathan Askin
 * Joly MacFie
 * Mary Hodder
 * Susan Crawford

Contact
100 Ambassadors Admin Support: mattcooperrider@gmail.com

[mailto:questions@onewebday.org questions@onewebday.org]

More

 * There is also the OWD Stories 2008 program.
 * Some older resources:
 * OneWebDay Message Outline document
 * Powerpoint presentation